My work
I’ve worn several hats, all stitched together with the thread of human-centered design.
Designing an Inclusive Brand for the Future of Work
Using AI as a creative amplifier to design an AI-driven brand for a neurodivergent employment platform.
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Brand Identity, Website Design, Print Assets
Helping a newly established foundation define its visual identity and get online fast, while maintaining a respectful connection to The Globe and Mail’s brand.
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Unifying a Sub-Brand: Reverse-Engineering the Rogers.com Design System
Years after its successful launch, Rogers Bank needed to align its standalone website with the parent Rogers.com brand to create a cohesive omnichannel experience.
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Building a Foundation of Trust: A Scalable Design System for Rogers Bank
With complete autonomy and no initial creative direction or assets, I led the end-to-end design of its foundational platform, from core information architecture to a robust, scalable UI framework.
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From Concept to Market: Launching the Rogers Bank Mastercard
Rogers Communications aimed to enter the financial services space, and my agency was tasked with leading the entire web launch of their first product, the Rogers First Rewards Mastercard.
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Developing a Scalable, White-Label Insurance Report Tool
Manulife Financial, a leading insurance provider, needed a customizable tool to support its affinity clients (e.g., Engineers Canada) in selling insurance.
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Modernizing Mission-Critical Investment Apps for CPP Investments
CPP Investments is one of the world's largest retirement funds, managing mission-critical investment workflows.
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Modernizing a Government Arts Fund Website to Reflect a Dynamic Cultural Mission
The Ontario Cultural Attractions Fund (OCAF) is a government-funded organization supporting major cultural and arts programs across Ontario.
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Bringing a Brand to Life: Personifying Onlia Insurance with Ryder The Samoyed
Onlia Insurance, a new Canadian insurance provider, needed to establish a strong, relatable brand presence during their national rollout.
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Creating a Visual Identity and UI Framework for an Early-Stage Health-Tech Startup
MyCaribou is a startup focused on global healthcare partnerships, connecting patients with medical opportunities worldwide.
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Rapidly Visualizing a Future-State Website to Drive a Rebranding Initiative
ERCO is a global leader in chemical manufacturing that was undergoing a major branding and marketing overhaul.
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Launching a High-Impact Website for a Prestigious Magazine Feature
Bosque Landscape Architecture is a design firm known for its high-end residential projects.
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Building a Digital eKYC Process for Rogers Bank
Rogers Bank needed a remote identity verification solution when COVID-19 closed retail stores, halting a critical step for many credit card applicants.
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Streamlining In-Store Applications with a Rapid Pre-Fill Tool
Rogers Bank needed to improve the slow and inefficient retail onboarding process for their Mastercard.
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Building a Social Media Brand from Fluff to Fame
This project chronicles the journey of building Ryder the Samoyed's social media presence from a personal account into a full-fledged content brand and business.
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Creating Authentic Influencer Content to Engage Pet Owners for Dyson
Dyson, a global leader in premium household appliances, sought to promote its vacuum technology to the key pet owner market segment.
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Designing an Offline-First Sales Tool for a Mobile Workforce
John Hancock, a major financial services company, needed a tool to help its agents explain retirement strategies to clients on the go.
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Streamlining eCommerce for Rogers Communications
Rogers Communications faced high drop-off rates in their legacy online order flow for cable, internet, and wireless services.
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Leading the Creative Direction for Club Monaco's E-commerce Experience
Club Monaco is an international retail brand known for its affordable luxury and modern, minimalist essentials.
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Transforming Travel Booking With ZoomAndGo
ZoomAndGo was a travel-tech company that pivoted from a consumer-facing hotel review site to a B2B corporate travel booking platform.
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Let’s create experiences that matter.